How Digital Signage Solutions Help in Marketing Business in 2023
Digital signage solution in marketing your business is a must. When you go out, what do you see in malls, hospitals, or highways? Chances are, you would find different forms of digital signage.
These catchy and highly engaging marketing tools prove that in the era of digitalization and modern technology.
What is Digital Signage?
Digital signage called electronic signage, refers to digital displays such as LCD, or LED screens, to display text, images, videos, web, weather updates, flight schedules, restaurant menus, etc.
These digital displays you can view in public places, like super stores, hotels, stadiums, restaurants, educational institutions, transportation, and many other locations.
They are used as electronic displays in marketing and advertising to provide information to the targeted audience through text, images, or video. Digital signage solutions leverage the power of technology to create captivating and customizable content that can update remotely in real-time.
Signs of the Modern Times
Seeing various forms of digital signage is one sign that you are living in the modern world. While some traditional media is still used, you are more likely to see digital screens and monitors around you. Businesses in cities and thriving metropolitans such as Dubai take advantage of these digital signage solutions to attract audiences and project the messages they want to convey.
Digital signages are visual communication tools that uses electronic technology to deliver targeted messages. A business can conceptualize, design, and modify its digital signage content to hook its particular audience. Digital signage applications are almost infinite and can be used across a variety of customer touchpoints.
It is important to note, however, that it’s essential to partner with a reputable and reliable digital signage solutions company when deciding to leverage digital signage in your business. You cannot simply entrust the job to just anyone.
You need to pick a team that is well-versed in current digital trends. You should go for digital signage and LED display screen suppliers in Dubai with in-depth experience and expertise in leveraging these tools.
Types of Digital Signage Examples
Types of digital signage you can use for marketing your brand, product, or service? Here are some examples that you can consider:
Digital Directories
You may have seen them around malls, theme parks, or big hospitals. Digital directories, also called digital wayfinding signs, are created by translating a location’s blueprint into a digital map using a software program.
Digital directories are ergonomically designed to allow visitors to approach the signage and get the information they need. When the COVID-19 pandemic started, top-notch digital signage suppliers also updated their digital wayfinding applications to include a QR code so people can scan a barcode instead of touching the screen.
Digital Hand Sanitizer Kiosks
Since the coronavirus pandemic started, hand sanitizers have become a crucial tool for practicing health and safety measures in reception areas, places of worship, and entrance lobbies.
Digital hand sanitizer kiosks combine a hand sanitizer dispenser and a digital display where you can inform your guests about proper hand hygiene and other target-specific messages.
Digital Kiosks
Digital kiosks are artistic, digital attention-grabbers that are designed for both indoor and outdoor use. These are essentially digital screens powered by a computer and connected to your network. These digital kiosks are remotely controlled by a content publishing platform, making it easy for you to adapt and update content.
Digital Menu Boards
Add flair to your food and beverage offerings with the use of digital menu boards. Digital menu boards can be a screen or series of screens that show attractive graphics that beckon to your customers. These will also make it easier for you to update the information as you see fit.
LED Screens
LED screens come in many forms. They can be flexible or transparent screens that businesses use for indoor or outdoor purposes. These versatile visual communications materials can be adapted to your specific requirements and deliver your messages in an eye-catching and effective way.
Queue Management
Digital signage solutions can also help businesses that need an attractive and user-friendly queue management solution. The software for digital queue management kiosks has also expanded to online and mobile versions, allowing pre-booking and mobile phones as proof of entry and arrival.
Video Walls
Using cutting-edge LCD technology, video walls can significantly enhance any space. Whether the played content is for information or entertainment purposes, this digital signage allows endless possibilities for content and configuration.
Benefits of Digital Signage Solutions for Business
Digital signage provides businesses with a powerful tool to communicate and engage with customers in a dynamic and cost-effective way, helping to drive growth and improve the bottom line. Digital signage provides many benefits to businesses, including:
Enhances the Customer Experience
You can effectively combine digital signage with your marketing messages to deliver relevant content to your target market. Digital kiosks, for example, can engage and unobtrusively interact with your customers.
Digital queue management systems, especially those that allow pre-booking, give customers the flexibility of time. This system also helps optimize wait times, convenience in choosing services, and comfort when taking a ticket and waiting for their turn.
Digital kiosks also reduce perceived wait time by giving customers something to do and look at while waiting for a service or product.
Provides Cost-Effective Advertising Spend
Digital content and creatives are far less expensive compared to traditional print material and signage. Print signage can also take weeks to print (or even more) when you have a vast distribution network.
On the flip side, digital ads can be generated and uploaded much faster, which means you can run target-specific, time-specific, and relevant ads. It’s easier to change restaurant menus, for example, and synchronize the update across all branches so all digital menus will reflect the change simultaneously. This means less printing, logistical, and administrative costs on your end.
Drives Sales
Visual aids are said to be 43% more persuasive. Also, digital signage increases brand awareness by 47.7%, which also increases the sales conversion ratio. In restaurants, for example, unplanned purchases can jump up to 80% when using digital signage, with 19% of viewers making unplanned purchases after seeing something promoted on a digital screen in a retail setting.
These are just a handful of statistics that prove the effectiveness of digital signage marketing. Not only can it make people aware of your brand, but it can also engage, inform, and call on them to conduct an affirmative action towards your brand or offer.
Better Brand Awareness:
Digital signage can enhance brand awareness by delivering consistent, high-quality messaging and visuals in a variety of settings, creating a memorable and professional impression.
Applications of Digital Signage
The versatility of digital signage solutions makes them applicable across various industries and sectors:
Retail and Advertising
In retail environments, digital signage can be utilized to showcase product offerings, promote sales, and offer virtual product demonstrations. It enables retailers to create eye-catching displays that drive foot traffic and boost sales.
Corporate Communication
Within corporate settings, digital signage is an effective tool for internal communication. It can disseminate important announcements, company news, employee recognition, and safety guidelines, fostering a more informed and engaged workforce.
Education and Institutions
Educational institutions can leverage digital signage for campus-wide communication. It can display class schedules, event notifications, emergency alerts, and wayfinding maps to enhance the overall campus experience for students and visitors.
Transportation
In transportation hubs like airports, train stations, and bus terminals, digital signage assists travelers by providing real-time departure information, wayfinding assistance, and advertising relevant services.
Hospitality and Entertainment
Hotels, restaurants, and entertainment venues can use digital signage to showcase amenities, promote special offers, and provide entertainment to their guests.
Key Considerations for Implementing Digital Signage Solutions
While digital signage solutions offer numerous benefits, successful implementation requires careful planning and consideration of certain factors:
Content Strategy
Crafting compelling and relevant content is crucial to captivate the audience. A defined content strategy that regulates business objectives and targets audience preferences is essential for maximizing the impact of digital signage.
Content Management System (CMS)
A reliable and user-friendly content management system is necessary for efficiently updating and scheduling content across multiple displays. It should allow remote management, content previews, and performance monitoring.
Compliance and Security
In certain industries, such as healthcare and finance, compliance and security are paramount. Ensuring that the digital signage solution meets the necessary privacy and security standards is crucial.
Maintenance and Support
Regular maintenance and technical support are essential to keep the digital signage system running smoothly. Partnering with a reputable provider that offers ongoing support and timely maintenance is recommended.
Solutions for the Digital Signage
Digital signage can enhance the customer experience, which can boost your sales and elevate your brand. By displaying relevant and timely content to your target market through dynamic and engaging channels such as digital kiosks, menus, LED screens, and video walls, you can achieve your brand and business goals with flair and efficiency. Make sure to hire an excellent digital signage solution company to ensure that your vision can be effectively translated into action.
Conclusion
Digital signage solutions have become a powerful communication tool, revolutionizing the way businesses and organizations interact with their audiences.
