Likes and Comments: How to Track Instagram Engagement

The best way to go about it is to track your analytics. How to track Instagram engagement? Staying on top of your follower growth will tell you which of your ad campaigns are working and which ones aren’t. 

Every day, billions of people log into Instagram. If your business isn’t taking advantage of these numbers, you’re missing out on a lot of potential customers. 

It’s not enough to have a business page, however. You’ve got to work on your Instagram engagement. 

Once you have the numbers, you can make a few changes to expand your customer reach. Want to learn how to get started? Check out this guide to learn how to track and use your Instagram metrics. 

What Are Analytics? How to Track Instagram Engagement

So, what is Instagram analytics? It’s a measure of your account’s performance. You can turn the numbers into patterns that will show you which one of your posts gets the most attention. 

You shouldn’t confuse analytics with Instagram metrics. Metrics are the stats themselves. For example, how many followers do you have? 

The analytics will tell you how fast your follower count is growing as time moves on.

To gain access to analytics tools, you’ll need to upgrade your account to a business one. That will give you access to all the numbers you need to take your social media strategy to the next level. 

Read also: Best Instagram Spy Apps to Track Direct Messages

Set Your Goals

Instagram account success is a little different for everyone. Before you start engagement tracking, you’ll need to find out what it is you’re trying to stay on top of and improve. What are your social media goals? 

Let’s say that you want to bump up your follower numbers. That would mean you should pay special attention to your follower growth. It will tell you how many people are looking at your new content. 

Analytics That You’ve Got to Track

Now that you know what analytics and metrics are and why you need to stay on top of them, let’s talk about the ones that you should pay attention to. Comments, engagement per follower, and follow growth are only a few. 

Follower Growth 

The more followers you have, the more eyes your posts are reaching. All it takes is one person sharing your content to spread the word about your company. 

The follower count isn’t what we’re tracking here, however. What you should be looking at is your growth. It will tell how many new Instagram followers you gain on a normal basis. 

You’ll get a good idea of how many people your ad campaign is reaching. Keep in mind that growth does work off on how many followers you’ve got. 

If you only have 200 followers and gain 50 in a month, that’s awesome. If you’ve got thousands of followers and only gain 50, that’s not quite as impressive. It means your social media strategy is stagnating a bit because you’re not attracting that many new people. 

If you’re having trouble getting likes and bringing in followers, you can use an Instagram likes Mac app to give you a little boost. 

How to Track Instagram Engagement Per Follower

Posting new content doesn’t do much for your Instagram engagement rate if nobody sees your content.

Well, it’s not that your followers aren’t seeing your posts, it’s that they scroll right past them when they’re checking their dashboard. They’re not interacting with your content at all. 

Engagement per follower analytics will help you measure interest. The numbers will show you which one of your posts is getting the most likes and comments. 

Don’t try to check your engagement every single day. If you do, you’ll drive yourself crazy because your numbers will be all over the place. 

Choose a specific span of time to check. For example, look at your weekly engagement rate. 

Comments

Likes are great, but they’re not as special as comments. It takes two seconds for one of your followers to hit that little like button.

It takes actual thought to formulate a comment. If someone takes the time to bother with it, you know that you’ve got them hooked! 

If you notice that you’re not getting as many comments on your posts as you used to, it might be time to rethink your strategy. It’s clear that your audience is losing interest in what you have to bring to the table. 

How to Use Analytics?

You’ve got the data, but what do you do with it? Should you rush into changing up your strategy as soon as you realize it’s not working? 

Do you only review your good posts? These are the big questions. 

Review the Good and Bad Posts

When it comes time to review engagement on your content, you want to check the bottom-performing posts as well as the top ones. If you only pay attention to what people like, you won’t learn about what they don’t like.  

You need to know what content flopped so you can make a point not to post similar stuff in the future. 

Don’t Rush Into Anything

When one of your posts flops, it’s tempting to scrap your entire strategy and change things up. Resist that temptation. 

The problem might not be your ad campaign. It could have just been a horrible post. You should evaluate all your data before making a rash decision. 

Test the Waters

Don’t be afraid to test things out. Try out a new hashtag to see if that increases user engagement. You never know what will send your numbers through the roof. 

Stay On Top of Instagram Engagement 

With all the people who have an Instagram account, you can’t afford to not have a business page on the platform. It’s a great opportunity to reach out to new customers. 

That is as long as you stay on top of your Instagram engagement. By tracking the numbers, you can make changes to your social media marketing strategy that will increase viewership. Start collecting more likes today. 

For more tips that will help you grow your business, feel free to explore the rest of our blog.